PRESS RELEASE. February 16, 2024 – I Am Hip Hop TV, a pioneering startup dedicated to revolutionizing digital media distribution, announces its strategic approach to enhancing brand visibility and driving engagement across major social media platforms. With a focus aon inciting meaningful user interaction that translates into increased awareness and sales conversions, the company has […]
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Two days into the trading of the Bitcoin spot ETF, BlackRock, the world’s largest asset manager, has already accumulated approximately 11,500 BTC. This places the firm among the top 15 public holders of Bitcoin, accounting for roughly 0.056% of the total Bitcoin supply, according to Newhedge. This swift accumulation suggests a significant commitment from BlackRock towards the digital asset market, further underscoring the growing mainstream acceptance of digital assets.
In tandem, the marketing strategies adopted by ETF issuers indicate a brewing competitive landscape. A clear example is the promotional material for its IBIT ETF circulated by BlackRock. The firm is leveraging aesthetic and linguistic strategies to appeal to a broad audience. The light color scheme, coupled with phrases like “Bitcoin access made easy with an ETF,” reflects an attempt to demystify Bitcoin investment and cater to a new age of investors.
This is further substantiated by BlackRock’s video advertisement, which senior Bloomberg ETF analyst Eric Balchunas describes as featuring soft new-age music and a suited yet tie-less spokesperson.
As the Bitcoin spot ETF market evolves, these marketing efforts are predicted to intensify, presenting a novel facet of competition in the digital asset industry.
The post BlackRock now top 15 public Bitcoin holder as marketing kicks off appeared first on CryptoSlate.
Except for rare exceptions, most people lose money on MLMs and the evidence is on their tax returns.
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Amidst waves of volatility in the crypto market, the Shiba Inu price seems to be stabilizing. Meanwhile, Lucie, the marketing manager of Shiba Inu, provided important insights into the upcoming developments when she revealed the roadmap for the anticipated “journey”.
In her most recent tweet, Lucie expressed the magnitude of the upcoming Shibarium journey. She stated, “Embarking on the Shibarium journey is a big task that demands a lot of time and commitment. Our goal is to create outstanding decentralized applications (dApps) that people will love and use.”
Elaborating on the roadmap, Lucie delved into the multifaceted strategy Shiba Inu plans to deploy. She highlighted the significant plans in store for the development of the project’s tokens, SHIB, BONE, and LEASH. Lucie underscored the goal to ensure that these tokens are “not only valuable but also have a strong utility within our ecosystem.” Such enhancements are hoped to draw in more users and investors, thereby amplifying benefits for the Shiba community.
On the topic of decentralized applications, Lucie emphasized their focus on creating “exceptional dApps that will revolutionize the decentralized world.” According to her, the forthcoming dApps will be fashioned to be user-centric, innovative, and meet the demands of the community.
Lucie also touched upon the virtual realms the team is concentrating on: the Shiboshi NFTs and the SHIB Metaverse. She believes these virtual environments will “serve as vibrant hubs for our community to connect, interact, and explore.” By shaping immersive and captivating online spaces, Lucie anticipates fostering a profound sense of community.
Lucie wrapped up her tweet affirming the commitment to Shibarium’s growth as an L2 solution, stating, “Our steadfast commitment to building Shibarium as a successful L2 solution remains unshakable.”
She championed the collaborative and innovative ethos that forms the foundation for the tokens and the burgeoning Shibarium ecosystem, saying:
This journey, marked by collaboration, innovation, and dedication, is the bedrock of our tokens’ triumph and the thriving Shibarium ecosystem. Together, we’re shaping the future of decentralized applications, one innovative step at a time. #ShibariumJourney
However, not all members of the SHIB community are on board with the project’s current trajectory. A notable tweet from @a_king_li read: “@ShytoshiKusama: L2 has been released for two months now, and there are no major projects, no good ecosystem or trustworthy swap. As a responsible official, should we release some official cooperative ecosystems or swap, so that funds can come in with peace of mind.”
The concerns primarily arise from the absence of any major dApp on Shibarium, as touched on by Lucie. Notable projects like ShibaSwap and the Metaverse are yet to be operational on Shibarium. Furthermore, there’s a noted decline in Shibarium’s user and transaction statistics. After an initial hype with over 200,000 transactions daily post-launch, recent numbers hover above a mere 10,000 transactions per day.
The stagnation in Shibarium’s development may be a contributing factor to the dissatisfaction of some community members, as well as SHIB’s recent price action. As detailed in our last in-depth analysis, the SHIB price currently treads on decisive technical grounds, influenced by two significant chart patterns.
On the 1-week chart, SHIB showcases a promising quadruple bottom formation, indicating a potential bullish surge of up to 250% if realized. Contrarily, a descending triangle pattern, which has evolved over 60 weeks, suggests a bearish downturn. This is highlighted as SHIB’s price, currently at $0.00000682, has dropped below the descending triangle’s crucial neckline of $0.00000715.
For now, SHIB has stabilized and recovered slightly, having already fallen to $0.00000671 yesterday. Hope also comes from previous instances, such as the dip in June followed by a 59% rally, suggesting the potential for swift recoveries.
However, for this to happen, SHIB needs to record a weekly close above the $0.00000715 this week or next week. This might cement the bullish quadruple bottom trajectory. In case the scenario does not play out, SHIB could fall again towards the yearly low at $0.000006.
Featured image from Shutterstock, chart from TradingView.com
Bud Light’s marketing blunder is changing the beer industry landscape. According to “Shark Tank” star Kevin O’Leary, the impact is so unprecedented that he’s pumped to teach the case to business school students.
“It’s such an incredible story that it’s becoming what’s called a chestnut case in business schools,” O’Leary said in a recent interview with Fox Business.
“Beer is a commodity, the only thing of value is the brand you spent hundreds of millions creating and then to actually lose 25% market share in six weeks has never been achieved in the history of the beer business in America,” he said.
In April, Bud Light partnered with transgender social media influencer Dylan Mulvaney. While Mulvaney boasts 10.7 million followers on TikTok, the collaboration triggered a backlash on social media and led some beer drinkers to boycott Bud Light.
According to consulting company Bump Williams, using data from NielsenIQ, Bud Light is no longer America’s best-selling beer. The top spot now belongs to Modelo Especial, distributed in the U.S. by Constellation Brands Inc. (NYSE: STZ).
According to O’Leary, Bud Light’s case study reveals the growing importance of managing social media at the corporate level.
He said that traditionally, corporations’ risk committees focused on areas like compensation and compliance. However, in light of what’s been happening to Bud Light, companies are now “contemplating risk committees around social media” so that someone at the board level can oversee “what and what not to say.”
O’Leary then explained exactly what went wrong at what was once America’s favorite beer brand.
“For consumer goods and services, particularly around beer, to say let’s get involved in educating our beer drinkers about gender identity, that did not work in an unprecedented way — unprecedented losses of market cap and value and market share.”
Investors in Anheuser-Busch InBev (NYSE: BUD), the multinational brewing company behind Bud Light, have been hit. Since April 1, when Mulvaney first promoted the beer on social media, the New York Stock Exchange-listed BUD stock has tumbled about 15%, resulting in the loss of billions of dollars of market cap.
Apparently, students are fascinated by the case.
“I’m licking my chops to teach this case,” O’Leary added. “I’ve tried it twice now. The class lights up like I’ve never seen before.”
According to Anheuser-Busch’s latest earnings report, the company’s U.S. revenue fell 10.5% year over year in the second quarter.
In the first half of this year, Anheuser-Busch’s sales to wholesalers in the U.S. decreased by 8.5%, while sales to retailers dropped by 9.2%. The company said that its underperformance in the industry was “primarily due to the volume decline of Bud Light.”
But it’s not all bad news. In the second quarter, the beer company’s global revenue increased 7.2% year over year.
In the earnings conference call, CEO Michel Doukeris said that while the company’s market share in the U.S. declined in the second quarter, “it has been stable since the last week of April through the end of June.”
As a “Shark Tank” star, O’Leary has invested plenty in startups. But he’s also an advocate for investing in dividend stocks.
“Over the last 40 years, 71% of the stock market’s return came from dividends, not capital appreciation,” he said in a Forbes interview. “So Rule 1 for me is I’ll never own stuff that doesn’t pay a dividend. Ever.”
Dividends can be a source of passive income for investors. But it’s important to remember that dividend stocks can still fluctuate.
Anheuser-Busch InBev is a large-cap, dividend-paying company, and its shares have been volatile.
If you don’t like that kind of volatility, you might want to look into reliable income plays outside the stock market — such as investing in rental properties with as little as $100 while staying completely hands-off.
Don’t miss real-time alerts on your stocks – join Benzinga Pro for free! Try the tool that will help you invest smarter, faster, and better.
This article ‘I’m Licking My Chops To Teach This Case’: Kevin O’Leary Calls Bud Light’s Marketing Gaffe A ‘Chestnut Case In Business Schools.’ Will The Battered Beer Brand Make A Comeback? originally appeared on Benzinga.com
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The Web3 ecosystem could become the next golden opportunity for digital marketers, with almost 200 companies already thinking deeply about how to utilize the Web3 tech stack.
On July 25, Web3 marketing analytics firm Safary released a comprehensive report titled “The Web3 Growth Landscape 2023.”
It noted that the 2010s were the “golden age of digital marketing” with Web2 growth seeing 150 marketing companies in 2011 increase to 11,000 in 2023.
However, over the last three years, the digital marketing landscape has moved to a more privacy-centric environment. Therefore, marketers may also need to change tack and embrace the Web3 tech stack, it said.
Their findings reveal that there are currently almost 200 companies already “thinking deeply” about the new digital media landscape, and 71 of them have collectively raised $600 million in funding.
Messaging, Questing and Loyalty platforms are the most well-funded categories, it reported, with each attracting more than $100 million in funding.
Quest platforms like Yield Guide Games create engagement marketplaces, directing users to complete incentive offers. This facilitates a more direct brand-user relationship than ads.
Additionally, loyalty companies help brands increase customer value and retention through rewards programs powered by NFTs and tokens.
There are also analytics tools for marketers like Nansen and Dune that aggregate on-chain, platform and social data to uncover growth insights on Web3 communities.
Discovery platforms such as DappRadar “have the potential to be some of the biggest ad real estate proprietaries in Web3,” it added, provided they invest in long-term strategies like SEO. It also cited CoinMarketCap as an example of one of “the highest trafficked websites on the internet.”
There are also 18 Web3 growth agencies that advise and deploy growth strategies on behalf of blockchain projects.
Related: Web3 has permanently changed how marketing works
Marketing industry analytics outlet Chiefmartec has logged 11,038 marketing solutions and services this year overall, an 11% increase from the 9,932 it charted in 2022.
As Web3 evolves and grows, marketers will need to keep up and it appears that hundreds of startups have already got a head start.
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