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Potential spot Bitcoin ETF issuers, including VanEck, Bitwise, and Hashdex, have all unveiled a series of promotional videos and marketing materials; let’s watch them together, and why not use the mash.com gifs and emojis to highlight your favorites below.
This new wave of marketing endeavors highlights the growing interest and competition in the Bitcoin ETF space, reflecting the broader acceptance of digital assets in traditional investment portfolios.
We’ve also included videos from Invesco Galaxy and Global X, which, while not specific ETF-focused ads, have also been promoted recently on their social media feeds.
Hashdex
Hashdex, an asset management firm, has released three videos. The first was an ad on Dec. 20 featuring a dump truck, which emphasized the uniqueness of crypto compared to traditional assets. Hashdex has a history of offering crypto-related ETFs, such as the Hashdex Nasdaq Crypto Index ETF, which is listed on the Bermuda Stock Exchange and provides exposure to the Nasdaq Crypto Index.
— Hashdex (@hashdex) December 20, 2023
The second is an ad spot released on Dec. 28, which features a satirical interview from the 1980s where a man dismisses the usefulness of personal computers, suggesting that using home computers for everyday tasks is less efficient than keeping simple records manually. The ad concludes with the message, “Understanding disruptive innovation takes time,” followed by “Bitcoin’s time has arrived,” drawing a parallel between the early skepticism towards personal computers and the current state of Bitcoin as a disruptive innovation.
— Hashdex (@hashdex) December 28, 2023
Hashdex’s latest advertisement, released on Jan. 5, continues the firm’s trend of using retro footage to promote its potential spot Bitcoin ETF. This time, the ad features a vintage Burger King commercial that celebrates the introduction of credit card payments at the fast-food chain. The video begins with the original Burger King commercial playing on a television screen. The commercial showcases the novelty of using credit cards for fast-food purchases, a concept that was innovative at the time.
The ad emphasizes the convenience and modernity of this new payment method, reflecting the public’s initial skepticism and eventual acceptance of credit cards as a standard form of payment.
As the Burger King commercial concludes, the video transitions to Hashdex’s message echoing the slogan from Hashdex’s previous ad. This is followed by “Bitcoin’s time has arrived,” drawing a parallel between the early skepticism towards credit card payments and the current state of Bitcoin as a disruptive innovation.
The use of the Burger King commercial serves as a metaphor for the potential of Bitcoin and other cryptocurrencies. Just as credit card payments were once a novel concept that has now become commonplace, Hashdex suggests that Bitcoin and other cryptocurrencies could follow a similar trajectory. The ad aims to position Bitcoin as the next step in the evolution of financial transactions, underscoring the potential of Hashdex’s Bitcoin ETF offering.
— Hashdex (@hashdex) January 5, 2024
The company’s marketing head, Chris Glendening, has stated that they expect investors to choose issuers with extensive experience in running Bitcoin ETFs across several markets, highlighting Hashdex’s thematic asset management experience in the digital asset space.
VanEck
VanEck, an asset management firm, launched its pro-crypto ad campaign titled “Born to Bitcoin” on Dec. 29 via social media. The ad was filmed in New York City’s PubKey bar and is part of a series of aggressive marketing strategies employed by various firms as the decision deadline for the first-ever spot Bitcoin ETF in the United States approaches.
The “Born to Bitcoin” ad is a 19-second teaser that does not explicitly endorse a Bitcoin ETF. The ad features a silhouetted figure walking in front of a city skyline and a copy of the “Buy Bitcoin” sign that a fan held behind Janet Yellen in 2017. The ad ends with the words “BORN TO BITCOIN.” It also includes several Bitcoin-specific references, such as a reference to the Real Bedford football club, which has been using Bitcoin to turn the club around.
A VanEck spokesperson clarified that the commercial is a teaser for a longer ad, yet to be released.
Born to Bitcoin. 🧡 pic.twitter.com/qYI3bmZDvC
— VanEck (@vaneck_us) December 29, 2023
Bitwise
Bitwise Asset Management, a firm known for its crypto index funds and ETFs, launched an advertising campaign titled “Bitwise Is Interesting,” with two videos currently released on Dec. 18 and 20. The campaign was designed to broaden public awareness about Bitwise’s expertise in cryptocurrency and was featured across various media platforms, including TV, social, and digital channels.
The ad campaign prominently featured Jonathan Goldsmith, the actor known as the “Most Interesting Man in the World” from the Dos Equis adverts. In the Bitwise ad, Goldsmith revives his persona in an upscale bar setting, similar to the beer commercials. Instead of his signature line, “Stay thirsty, my friends,” Goldsmith delivers a Bitcoin-focused message: “You know what’s interesting these days? Bitcoin. Look for Bitwise, my friends”.
The use of a well-known figure from popular culture in the ad spotlights the increasing relevance of Bitcoin and signals a new era of digital investments. The ad campaign was seen as a strategic move in crypto advertising, aiming to solidify Bitwise’s position as a premier specialist in cryptocurrency investment.
Bitwise already offers several crypto ETF products, including the Bitwise Bitcoin and Ether Equal Weight Strategy ETF, which are futures-based products. The firm’s venture into the spot Bitcoin ETF market is significant, given its existing product offerings.
A word to the wise, from a man of few words. #bitcoinisinteresting pic.twitter.com/x5MPbElEev
— Bitwise (@BitwiseInvest) December 18, 2023
Listen closely, my friends. #bitcoinisinteresting pic.twitter.com/pbfo6vlX0C
— Bitwise (@BitwiseInvest) December 20, 2023
Global X
Global X has not released an advert per se, but it has released a more traditional corporate video featuring its Director of Research talking about how digital asset economies are emerging as frontier marketplaces for global value, content, and culture. The video is part of a campaign entitled “Charting Disruption,” which goes into detail about the benefits of blockchain technology and digital assets at large.
Digital asset economies are emerging as frontier marketplaces for global value, content and culture. Director of Research @PPalandrani_gx explores the future of blockchain’s decentralized applications. https://t.co/rSyb1uTJ9U
— Global X ETFs (@GlobalXETFs) December 22, 2023
Invesco
Invesco, which is partnering with Galaxy Digital on its spot Bitcoin ETF application, has not released an official video either. However, it did share a video posted by Galaxy Digital’s Mike Novogratz on Bitcoin’s birthday, Jan. 3, stating, “Happy Birthday #bitcoin. Cheers to 15 years of pioneering the financial revolution!”
The video starts with the line, “15 years ago, a revolution was born, not in the streets but in the silent depths of the digital world.” It romanticizes aspects of Bitcoin and the community before ending with Novogratz walking toward the camera and declaring, “Happy Birthday, Bitcoin,” and ends with the Invesco and Galaxy logos.
Happy Birthday #bitcoin. #BlockYourCalendar https://t.co/kOj7n7yP4U
— Invesco US (@InvescoUS) January 3, 2024
NVIDIA Corp. is one of the biggest names and most influential companies in artificial intelligence (AI), but many people have no idea what it does. They’re more familiar with companies like OpenAI, Anthropic PBC and Multiverse.
If you’re wondering where NVIDIA fits into the AI landscape, take a look at a passage from the company’s website:
The recent breakthroughs in generative AI bring a new level of versatility and insights to the enterprise. Now, the world’s most advanced AI platform — NVIDIA AI — brings cutting-edge advancements to every organization. With innovation at every layer — the AI supercomputer, AI platform software and AI models and services — the possibilities are infinite. You can engage the platform at any layer and anywhere, across public and private clouds.
Trending:
NVIDIA’s Investment in AI is a Big Win
For over 25 years, NVIDIA has pioneered computer graphics and gained a strong following among gamers as a result.
Even with its roots in gaming, which generated over $9 billion last year, the company’s most recent surge is tied to its growth in the AI space.
“We had the good wisdom to go put the whole company behind it,” CEO Jensen Huang said during a CNBC interview earlier this year. “We saw early on, about a decade or so ago, that this way of doing software could change everything. And we changed the company from the bottom all the way to the top and sideways. Every chip that we made was focused on artificial intelligence.”
Today, NVIDIA powers major language models like ChatGPT.
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If You Invested $1,000 In NVIDIA Stock
NVIDIA’s initial public offering happened on Jan. 22, 1999, and that year the stock closed below $2 per share. An investment at that time would have paid off nicely over the years.
But get this: You don’t have to go back in time that far to realize that you could have made money with this stock.
ChatGPT’s initial release date was Nov. 30, 2022. On that day, NVIDIA closed at $169.23 per share. You could have purchased 5.9 shares for about $1,000.
Roughly 10 months later, it’s trading at $435.35 per share. With 5.9 shares in your trading account, the total value would be $2,568.56. That’s a gain of $266.12 per share in less than a year.
Have You Missed The Window To Invest In NVIDIA?
There’s no easy answer to this question, but there are analysts who believe that $1,000 per share is within reach.
For those who want to get in earlier on an AI investment, companies like AvaWatz are appealing. Founded in 2021, AvaWatz’s platform uses decision intelligence to turn robots into collaborative robots or cobots. Cobots aid businesses in tasks like monitoring airfield debris, increasing manufacturing output and managing challenging terrains.
Artificial intelligence is no longer the future. It’s the here and now, and investment opportunities are everywhere.
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This article If You Invested $1K In NVIDIA When ChatGPT Was Released, Here’s How Much You’d Have Today originally appeared on Benzinga.com
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Apple CEO Tim Cook takes a photo in a viewing area for new products during Apple’s Worldwide Developers Conference at the Apple Park campus in Cupertino, California, June 5, 2023.
Josh Edelson | AFP | Getty Images
In June, Apple announced iOS 17, the latest version of the iPhone operating system. Now, it’s available in a public beta form and it’s free for iPhone owners to try.
Keep in mind, this is a beta version, intended as a preview of the final software, so Apple can get help finding and squashing bugs before it’s officially released to the wider public.
In the fall, alongside new iPhones, Apple will officially release the software to everyone with a compatible iPhone. Apple recommends users who aren’t comfortable with beta software to wait until then.
Still, for people who like to live on the bleeding edge, Apple’s public beta for iOS allows them to get a preview of what all iPhones will look like in a few months — as long as they have an iPhone XS, released in 2018, or newer.
There’s a new process for installing the public beta. Instead of enrolling on Apple’s website and installing a configuration profile, you can simply go to Settings > General > Software Update and choose to install a beta version of iOS from the drop-down menu.
Here are some of the biggest changes in iOS 17.
Contact posters. One of the most noticeable changes in iOS 17 will be that you can choose a picture and font to change how you appear when you call another iPhone user. You can create your own “contact poster” in the same way you’d customize your own lock screen.
Better autocorrect. Apple’s autocorrect has been revamped with a new transformer-based language model, Apple said. This should improve accuracy and even improve grammar on the sentence level.
iMessage improvements and interface revamp. Apple’s text messaging app has gotten one of its biggest updates in years. The most visible change will be that the interface has hidden apps such as stickers or the camera, which now exist inside a menu on the left-hand side, as opposed to on the top of the keyboard. Apple also improved message search, stickers and will automatically transcribe short audio messages.
Journal app. iOS 17 includes a new Journal app that will encourage users to type in a few thoughts every day, and then uses on-device machine learning to intelligently prompt the user to write more about their memories, people, music or photos. This is supposed to come later, so you won’t see it in this beta.
Apple Standby.
Source: Apple
New standby dock mode. When users place their iPhone horizontally on a wireless charger, instead of the same old lock screen, it will display a new interface with widgets such as a calendar or clock, alarms and other real-time information. It’ll be super helpful for folks who want to use their iPhone as a bedside clock.
Business card replacement. A new feature called NameDrop allows two iPhone users to share contact details by simply bringing their phones close together.
Mental health features in the Health app. Inside Apple’s Health app, users can log their daily moods and emotions as well as access tests and other assessments used to diagnose depression and anxiety.
Offline maps. Apple will add the ability to download and use maps offline in iOS 17. While Google Maps has offered the feature for years, this is the first time Apple has enabled it. Maps can be downloaded for entire regions.
AirPods Pro, 2nd generation.
Sofia Pitt
New AirPods features. Users with AirPods Pro will find new capabilities enabled through the new iOS. The biggest new feature is called Adaptive Audio, which uses machine learning and other software to analyze what you’re listening to and the sounds around you, and intelligently turns down the volume in your headphones to give you better awareness of your surroundings.
Don’t have to say “Hey” to Siri anymore. Apple has made the command to awaken its voice assistant shorter.
Photos recognizes pets as their own person. Apple’s machine learning has been able to detect cats or dogs in photos for a few years, but now it can identify individual pets and put them in their own photos folders. So, if you have two dogs, Apple Photos can tell the difference between the two in search and other applications.
Grocery lists in Reminders. Apple’s Reminders app can now take an unstructured list of groceries and automatically sort them into categories such as produce, frozen foods or dairy. It should make shopping more efficient.
Phone is too close to face. Apple also built in a detector called Screen Distance that can warn users their face has been too close to their phone for extended periods of time. It’s built into Apple’s Screen Time feature.
Apple Voicemail transcription.
Source: Apple
A new reason to leave voicemails. A new feature called Live Voicemail will show an iPhone user a transcription of a voicemail being left in real time so they can decide to pick up the call anyway.
FaceTime voicemails. Apple has added voicemail support for the first time for FaceTime calls. Previously, you could send the other person a text message.
Better two-factor authentication. One of Apple’s most-beloved features is that it automatically takes two-factor codes from text messages and drops them into the appropriate box on websites and in apps. In iOS 17, Apple will be able to automatically input two-factor authentication codes from emails received in the Mail app.
Smooth transitions in Apple Music. Apple Music has added the ability to cross-fade between tracks, or have the first one fade out at the end as the new song starts to fade in. Users will also be able to collaborate on playlists, something Spotify has offered for years.